Between Ecology and Economics: A Critical Discourse Analysis of Putri Mandalika Folklore

The purpose of this article is to discuss the positioning Mandalika folklore, between ecology and economics. This folklore text described by combining Norman Fairclough’s theory methods critical discourse analysis (CDA) with an ecocritical perspective. In his analysis, Fairclough uses a three-dimensional CDA model, namely discursive practice, socio-cultural practice. results showed that in related language features form vocabulary (words meanings) represent nobility, women, ecological system, practice interpreting story Putri interpreted as produces tradition bau nyale. Furthermore, practices are social relations people relation nyale event being cultural event, tourism event. presents festival. celebration has economic impact. Economically, festival able improve people’s economy, but ecologically, can damage environmental sustainability due lack public awareness care, evidenced leaving trash everywhere.